Athena® bottled water was created for the cause® in 2003 by a breast cancer survivor who had one purpose: to win the war against breast cancer. Since then, the bottled water brand has donated $2 million to prestigious organizations to support breast cancer awareness, care, education, and research. Purchased by DS Services of America, Inc. (DS Services) in 2010, the Athena brand has enlisted musical superstars Amy Grant and Kellie Pickler to help the cause by naming them Athena® Warriors – Grant in 2012 and Pickler earlier this year.
As Athena® Warriors, Grant and Pickler will both perform at a private, invitation-only “Eat. Drink. Party Pink.” event in Nashville, Tenn. on Sept. 30, 2014 to kick off October as Breast Cancer Awareness Month. During the festivities, Grant will debut a new song, “Welcome Yourself.” The next day (Oct. 1), that song will be available for sale on iTunes with proceeds donated to the American Cancer Society.
“We are excited to gather in Nashville to hear a great night of music from our Athena® Warriors,” said Tom Harrington, President and CEO, DS Services. “What a great way to kick off Breast Cancer Awareness Month. We are honored that Amy is debuting her song at our event that night, and are so appreciative that she is donating proceeds from its sale to the American Cancer Society.”
“Music can be a lifeline for people,” said Grant. “Hearing the right words at the right time can be a powerful and encouraging experience and I hope this song is helpful to many. I am happy to serve as an Athena® Warrior again this year and donate proceeds from this song to the American Cancer Society. We all know someone who has suffered from this terrible disease, and I encourage everyone to do what they can to help raise awareness and funds for research.”
“Breast cancer really hit close to home for me when my “big sis,” Summer, was diagnosed at such an early age,” said Pickler. “I’m happy to say she is now cancer-free. But, so many other women continue to have to fight this disease and even more may not know they need to be aware of earlier detection than previously thought. That’s why I’m excited to be an Athena® Warrior…I want to help raise awareness so we can find a cure.”