Frankie Ballard is revealing exclusive behind the scenes footage from the video set for his smash hit, “Helluva Life” today (3/7). Fans can see how the song’s simple life moments were captured on Ballard’s official website. “Helluva Life” is on the verge of topping the Country Radio Charts and just this week landed in the No. 3 spot on the Billboard Country Chart. Tune in to NBC’s TODAY on April 3rd, to see Ballard perform the top-selling single featured on his new album, SUNSHINE & WHISKEY, available everywhere now.
The Michigan native is currently touring all over the country and will join Jake Owen’s DAYS OF GOLD Tour for select dates through the summer. His dynamic set has caught the eye of many publications, including Country Weekly, who described the singer as “a true guitar hero,” and added that Ballard “exhibits an elegant supple style of playing rarely seen in these days of hard-rock country.”