Joe Nichols’ new single “Hard To Be Cool” debuted as the #2 Most Added Country Song at U.S. Country Radio (Country Aircheck/Mediabase) with 48 first week monitored stations. “Hard To Be Cool” is the follow-up to Nichols’ previous two consecutive #1 smash, GOLD-CERTIFIED hits, “Sunny And 75” and most recently, “Yeah,” off of his latest album for RED BOW RECORDS, CRICKETS.
“Hard To Be Cool” displays the same infectious, up-tempo vibe and flirtatiously fun hook that propelled both “Sunny And 75” and “Yeah” to reign atop the country radio charts, the latter for three consecutive weeks on the Billboard Country Airplay chart.
Earlier this week, Rolling Stone Country exclusively premiered the eye-catching new lyric video for “Hard To Be Cool,” (directed by Ford Fairchild and Christina Cooper) which playfully features a smoldering brunette (“Heaven’s Little Devil”) cooling things down in a snow cone truck on a hot summer’s day.
“It’s surprised me how popular it is in the live show,” Nichols tells Rolling Stone Country. “That’s a good indicator of what album cuts should be singles: when people are singing every word to it, and they get excited right after hearing the intro.”
CRICKETS Is available now at iTunes and Amazon, HERE.