Keds® announced its sponsorship of the European leg of seven-time Grammy winner Taylor Swift‘s RED Tour, making stops in London and Berlin in February. To celebrate, Keds® is giving fans the chance to win a trip to London to see Taylor in concert. To enter, visit the Keds® Facebook page and show off your best concert style by uploading a picture of the outfit you would wear to the show inspired by the vibrant London street style scene. One winner will receive a trip for four that includes airfare, hotel and tickets to the show on February 11, 2014, at London’s famed O2 Arena.
Taylor Swift’s RED Tour, which Rolling Stone lauded as “a massively excellent show,” plays London’s O2 Arena on February 1, 2, 4, 10 & 11, and the O2 World in Berlin on February 7. The Keds® Style Studio, a unique interactive pop-up brand experience that premiered during the North American tour, will be inside each venue, where fans can learn more about Keds® footwear, how to be brave with their personal style, take photos, and win exclusive prizes. Throughout the length of the tour, Keds® will be running a series of giveaways that include seat upgrades and backstage tours. Follow Keds® on their Facebook, twitter and Instagram accounts (@Keds for all), as well as their UK twitter (@Keds_UK) for tour updates and information on how to get in on the action.
“We’re thrilled to be part of Taylor Swift’s European RED Tour, and to be offering our fans fun and exciting ways to experience Keds®,” said Rick Blackshaw, president, Keds®. “It was awesome to see Taylor wearing Keds® on stage, and going on tour with her in North America helped us meet over a million brave girls who share the same type of love for our sneakers that Taylor does. We can’t wait to meet even more fans who are inspired by being fearless with style.”
The contest entry period runs from January 13 – January 26, 2014, and is open to US and UK residents. Please visit Facebook.com/Keds for contest rules and regulations.