KELSEA BALLERINI OFFERS FANS UNIQUE SNEAK PEEK OF UNAPOLOGETICALLY VIA FOURSQUARE SWARM

Nashville, Tenn. (August 10, 2017) – Black River Entertainment recording artist KELSEA BALLERINI is offering fans a sweet taste of her long-awaited sophomore album, UNAPOLOGETICALLY, in a first-ever partnership with Foursquare Swarm.

All week long (8/7-11), fans of Ballerini are invited to keep watch on her social media accounts for special clues on which locations to check-in on the life-logging mobile app. Upon checking in, they will then receive a “Kelsea Ballerini Bonus” – which can be swiped to unveil an exclusive clip of a must-hear album track and Ballerini talking about the highly anticipated tunes.

“In everything I do, I love to try and forge new paths. We came up with the idea to unveil my music on Foursquare Swarm, which is something no one has ever done before,” Ballerini shares. “It definitely was unchartered territory, but it felt right.”

Taken straight from the pages of her diary, as UNAPOLOGETICALLY – slated to drop November 3 – follows the intimate journey of Ballerini’s life thus far, rabid fans can’t get enough of merging their own experiences with this innovative reveal.

“We are thrilled to offer Kelsea Ballerini fans an exclusive look at her latest album in our app Foursquare Swarm, particularly this week as we just launched Swarm 5.0. This partnership is the first of its kind and Swarm 5.0 is a major update; it brings the lifelog to the forefront of the app with an interactive map, stats and insights that motivate users to do and see more,” explains Justin Breton, Head of Partnerships at Foursquare. “We’re already seeing Kelsea’s enthusiastic fans using the Swarm app to check-in, lifelog, and unlock her videos.”

Ballerini adds, “Foursquare Swarm is a way for people to log their life, which is a perfect parallel to the music on this album. It’s a journal of my last few years – there’s a song for every mood or place my fans might find themselves.”

Currently 50 million monthly global users keep track of their travels with the Swarm app and explore the world and discover new places using Foursquare City Guide. Read more on ADWEEK here.

Ballerini continues her own globetrotting adventures, as she brings “Legends” – her first single offUNAPOLOGETICALLY – to fans all over the world, while crisscrossing the country this summer on Lady Antebellum’s YOU LOOK GOOD WORLD TOUR, with stops in U.K., Ireland, and Europe this October.

For more information visit KelseaBallerini.com, and reach out to her on Facebook, Twitter and Instagram.

About Kelsea Ballerini:

Named among “The 35 Most Anticipated Albums of 2017” by Entertainment Weekly, GRAMMY nominee Kelsea Ballerini has released her first heart-melting anthemic single “Legends” off her highly anticipated sophomore album,UNAPOLOGETICALLY, slated to drop November 3. The Black River Entertainment artist skyrocketed to stardom after releasing three consecutive PLATINUM-certified, #1 smashes from her critically acclaimed, GOLD debut album THE FIRST TIME – “Love Me Like You Mean It,” “Peter Pan,” and “Dibs” – making her the only female artist in Country music history, including female duos and groups, to achieve this accolade. The talented singer-songwriter also reached GOLD with Top 5 hit “Yeah Boy,” after having written or co-written all 12 songs on her debut. Ballerini has appeared on the cover of Billboard Magazine’s GRAMMY preview issue, was included in Forbes’ “30 Under 30” class of 2017, and featured in People Magazine’s “Beauty at Every Age” list in their iconic World’s Most Beautiful issue for 2017. She’s been named “The Country Sweetheart” in People’s elite “Ones to Watch” portfolio, praised by Rolling Stone as the “Nashville It Girl,” touted by Billboard as “Country’s Next Queen,” and selected as one of CMT’s Next Women of Country. After her 2016 headline THE FIRST TIME TOUR – which visited dozens of cities across the U.S. and included sold-out shows in her hometown of Knoxville, Tennessee; Minneapolis, Minnesota; New York City; Los Angeles; and more – Ballerini joined Thomas Rhett for his HOME TEAM TOUR and is currently on Lady Antebellum’s YOU LOOK GOOD WORLD TOUR. Awarded Billboard’s “Rising Star” honor at the prestigious 2015 Women in Music event, she has continued to gain recognition by scoring her first-ever ACM Award win for New Female Vocalist of the Year, iHeartRadio Music Award for Best New Country Artist, multiple Radio Disney Music Awards, and the American Country Countdown Award (ACCA) for Breakthrough Female of the Year.

About Foursquare:
For people who have a lust for life, Foursquare Swarm is a lifelog that keeps track of every place you go. Although life moves fast and is full of fleeting moments, Swarm is always with you motivating you to live a richer and more interesting journey.

Swarm is created by Foursquare, a technology company that enriches consumer experiences through location intelligence. Every month, 50 million people use the Foursquare City Guide and Swarm apps and websites to discover new places, explore the world and check in.

Leave a Reply

Your email address will not be published. Required fields are marked *