Today, Mountain Dew announced a national partnership with Florida Georgia Line, establishing the iconic beverage brand as a sponsor of the superstar duo’s 2015 ANYTHING GOES worldwide headlining tour and the award-winning team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation.
“Pushing conventional boundaries and instigating cultural shifts is something that has always been core to Mountain Dew,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “Florida Georgia Line’s unique sound has progressed country music and transcended traditional country music audiences since first hitting the scene. We are looking forward to being on the ANYTHING GOES TOUR with the duo and to continuing to share their talent with DEW Nation.”
“We’ve come a long way since touring the Southeast in BK’s Tahoe and are pumped to partner with Mountain Dew as we kick off our first worldwide tour this year,” said FGL’s Tyler Hubbard.
FGL’s Brian Kelley adds, “just like the DEW brand, we’re all about creating a style and sound that’s all our own. It’s going to be a great time out on the road and we look forward to hanging out with DEW Nation at every stop the tour takes us.”
Florida Georgia Line proved to be unstoppable in 2014 with their GOLD-certified sophomore album ANYTHING GOES (Republic Nashville) catapulting to a #1 debut on the all-genre Billboard 200 and Billboard Top Country Albums charts upon release. Continuing the momentum with their latest Top 10-and-climbing single “Sun Daze” and PLATINUM, #1 smash “Dirt,” FGL racked up 13 industry awards throughout 2014 and kicked off 2015 with a bang – an epic, live performance on Dick Clark’s New Year’s Rockin’ Eve. The accolades continue to pour in as the record-breaking duo closed out 2014 topping four of Billboard’s year-end charts and lead Forbes “30 Under 30” list. The reigning ACM and CMA Vocal Duo of the Year will continue to celebrate with fans as they embark on their ANYTHING GOES TOUR 2015, which kicks off this Thursday, January 15 in Toledo, Ohio.