Despite freezing cole temperatures, Lee Brice brought the heat to a little small town called Milligan Nebraska, earlier this month.
Pepsi released their video of the January 4 takeover, that featured interviews with the locals in the town, a performance from York High School band and spirit squad, and of coarse Lee Brice.
The goal of the whole event was to get America hyped for halftime at the the Super Bowl, and the company thought what better place than Milligan, Nebraska which is right in the middle of the country.
The main street was transformed with a stage, rows of vending machines and Pepsi was on hand to hand out memorabilia to everyone. Lee took the stage to perform for the town and the night ended with fireworks. What the great video below: