Just before the crack of dawn, four up and coming country artists, calling themselves “Young Country,” announced an unofficial CMA Fest secret show this afternoon at 3:30pm at the boutique shop Two Old Hippies in The Gulch.
“Several of us had been throwing around some ideas for this for awhile now, and when I saw the secret show that they staged on the TV show “Nashville” at Two Old Hippies, I was inspired to rally my friends to join me in doing the same thing,” says Brinn Black.
Black and another up and comer, Tiffany Houghton, put their heads together and worked with Crowd Surf to orchestrate a creative digital marketing campaign around the event. The group Kingston and singer/songwriter Susie Brown joined the two on their social properties this week to tweet about keeping secrets and fun photos to build anticipation of the event.
“The interest we’ve already received without even releasing details is so exciting,” said Houghton. “Connecting one on one with country music fans each June is such a pleasure and I’m glad we’re all teaming up to do it in sort of an unconventional way this year!”
The event is free and open to the public, but space is extremely limited. Each artist will perform individually, then in a classic Nashville round-style setting before meeting and greeting with fans.
“We’ve always kind of taken the ‘road-less-traveled’ approach in our careers, and this event is no exception. It’s exciting to see other young artists doing things differently and thinking outside of the box,” said one-half of Kingston, Zach Carter.