Frankie Ballard Performs #1 Smash “Helluva Life” On NBC’s Today Show

This morning (4/2), guitarist-singer Frankie Ballard performed his #1 smash “Helluva Life” on NBC’s TODAY Show. If you missed his performance you can watch it HERE. The song, which has sold over 435,000 digital copies, marks Ballard’s first #1, and is the lead single from his new album, SUNSHINE & WHISKEY (Warner Bros. Records), available HERE.


The Michigan native is currently touring all over the country and will join Jake Owen’s DAYS OF GOLD Tour for select dates through the summer. His dynamic set has caught the eye of many publications, including Country Weekly, who described the singer as “a true guitar hero,” and added that Ballard “exhibits an elegant supple style of playing rarely seen in these days of hard-rock country.”



(Photo Credit: Sweet Talk Publicity)

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