Toby Keith is making a splash with brand new music timed to wet the whistle of fans with his latest track “Drunk Americans,” which releases to country radio and will also be available everywhere for digital download on October 14.
Written by Brandy Clark, Bob DiPiero and Shane McAnally, the song celebrates those communal moments when glasses go up and the barriers that separate us all come down. “We ain’t east, we ain’t west. We ain’t left, we ain’t right. Ain’t black, we ain’t white … we just came here to drink,” Keith sings as the tune opens, cheering the folks who “all sing it wrong … but we all sing along.”
Also yesterday, the #DrunkAmericans Challenge launched on tobykeith.com. Over the next four weeks, fans can enter multiple times by completing tasks such as sharing a tailgate photo on Instagram, tweeting their favorite lyric from the song and listening to “Drunk Americans.” Prizing includes a custom Toby Keith beer pong table, cornhole boards, Yeti cooler and a tailgating tent.
Like his unparalleled catalog of chart-topping music, Toby’s new single will fuel a powerful machine that includes acclaimed albums, standing-room-only tours (such as his ongoing Shut Up And Hold On Tour Presented by Ford F-Series) and extended business ventures such as his Wild Shot Mezcal. But such successes pale next to Toby’s passion for helping children through his foundation and his tireless work in support of America’s fighting men and women.
To that end, last week Keith helped honor combat wounded veteran Damian Schuyler at his Camden, NJ show. Sergeant Schuyler’s military retirement is pending following combat related injuries sustained in Afghanistan and Iraq. He was brought onstage during the show to receive a mortgage-free home courtesy of Project Rebuild, Dr. Pepper Snapple Group, Wells Fargo and the Military Warriors Support Foundation.